Monday, November 2, 2009

Gluten-Free lawsuit was just a matter of time...

Over the long term, there was a very good development for the Celiac community. A maker of gluten free mixes sued their supplier when they tested the supposedly gluten-free flour and found 60+ ppm gluten in it, prompting a recall.

The good news is that the gluten-free business is big enough now that real money and reputations are at stake. With this lawsuit, manufacturers also have real choices to make.
  • Do I process gluten-free goods in their own dedicated facilities?
  • Do I exit the gluten-free market?
  • Can I effectively mitigate risks if I choose the middle path?
Just so you know, manufacturers -- Celiacs, given the choice between two products, are going to choose the ones made in facilities that do not process gluten as well.