Here's a great article on Alek Komarnitsky’s Christmas lights that increased awareness for Celiac. The thing that I really like is that Christmas lights don't have anything to do with food or medical or support groups. It opens up a whole new avenue for awareness by tying in the awareness message to a topic with broader appeal.
The Christmas season also brings up Christmas cards. Because Celiac is genetic, and many people on Christmas card lists are related, I think that Celiac news should make the list. It doesn't have to be too obvious, but saying things like, "We visited this vacation spot because of the great gluten-free options" can signal to family members that they might want to look into Celiac, too.
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1 comment:
Holiday cards - great idea. I wish I would have read this BEFORE I seant mine out. :)
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