Friday, December 26, 2008

GF Search Engine - needs work

I heard about a new Gluten free search engine here. I appreciate the effort, but the site needs work. For starters, the site is not just a search engine, it also has a store, which sends a mixed message about the impartiality of the results. Parts of the site do not work with the Firefox browser. Finally, after I entered "awareness" as a search term, the first ad served by Google was NOT for gluten-free products.

It's pretty apparent that the site is simply using a slightly customized Google search. Anyone using Google themselves can likely replicate the results from the search engine. The value in the search engine would be in creating a "search first" list for the celiac-specific and GF specific sites. It's not clear that the results delivered by the search are any better than plain Google results as yet.

The site could be made better by getting rid of the Google served ads, removing the store and making all parts work with all browsers.

1 comment:

Kristen said...

Hi Michael,

Thanks so much for the feedback -- this is exactly what helps us enhance the search engine.

We really took your feedback to heart. If you get a chance, give Gluten Free Fox another try for the search query "awareness." I think you'll like what you see -- vast enhancements in the search results.

Also, we changed the "Store" button to "Fox Gear" -- a much better reflection of what this section offers (just t-shirts and whatnot).

As for the adverts (a Google requirement), the exclusion of non-celiac-friendly advertisers is an ever-present endeavor for us, but I hope you'll see the fruit of our labors in this area as well.

Again, thanks so much for the feedback -- it's essential for us. And Happy New Year!

-Taylor & Kristen
www.GlutenFreeFox.com